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PHARMACEUTICALS

Many in the industry shy away from doing pharmaceutical advertising.  The rules are stifling, the science unwieldy, and it’s easy to fall back upon old worn out cliches.

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I still believe that every client and every brand deserve a Big Idea, no matter how high the hurdles or how hard the fight may be to create it.

Molecule Man

The #1 brand in the category set the bar high and dared others to try and follow. Using the testosterone molecule to build and highlight how integral Androgel is in the life of a man was a Big Idea brought to life.

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